Client Satisfaction

In many businesses, customer service matters very little. WalMart, Taco Bell, McDonald's, and other corporate business models operate on volume and market presence, with customer service being somewhat of an afterthought.

After all, if you want cheap items or food, you'll probably happen to pass by one of those before anything else that could sway you pops into your head. Having that much market share is great for these companies, but not as great for your experience as a customer, because what it really means is that your experience there doesn't have to exceed expectations, it just has to meet them.

Where customer service and client satisfaction DO come into play is when NOBODY has a firm hold on the market. By definition, real estate agents, as much as some like to think they do, will never have the type of grip on a market that the aforementioned corporate giants do. There are far too many individual, personal and emotional factors in this decision, and the decisions are made far too infrequently. I've yet to meet the person that thinks as much about their Realtor as they do about where they are going to get their next meal.

So what it really comes down to are a number of questions that all relate to client satisfaction. What was the experience like? Does it now trigger mainly positive or negative emotions? Would you want a friend or relative to have a similar experience? Do you trust this person with as large of a decision as purchasing a house can be?

For these reasons, there is nothing more rewarding to a Realtor than being recognized for their ability to satisfy clients. So, with the disclaimer that I do not know whom was polled or how big the sample size was, I was recognized with the award that appears in the top left of this page, and I have found that I am quite satisfied myself.

Full circle.