Monday, May 16, 2011

I Love Listingbook

Did the amorous alliteration get your attention? I hope so, because very rarely do I get excited about technology, and even more rarely is the technology I'm excited about so simple I can actually explain it to someone else.

Listingbook is, to me, the best real estate tool around. Much is made of the various AVM sites (Zillow, Trulia, Cyberhomes) and there is plenty of advertising done by self-interested data providers Realtor.com and Redfin. Ultimately, however, the real test of a site is how quickly does it aggregate data and update its feed, while respecting your privacy. It also allows you to build precisely the type of relationship you want to build with your Realtor. The kind of relationship where you interact and ask for their opinion and expertise on only properties you specifically are interested in. Specifically not the kind of relationship that has you hounded constantly with information you don't want and didn't ask for. It is the perfect link to keep licensees accountable give their consumers access to the best information source available.

Listingbook also gives you a great deal of information when you are selling your home. You have access (again, real time) to the competition, so that if your neighbor drops his price, you will know as soon as all of the other agents out there. You also will know exactly how many buyers with Listingbook accounts have search criteria that matches your property, and also how many times one of those buyers views your property or selects it as a "favorite".

Lastly, Listingbook is even useful if you aren't actively buying or selling property. If you own a home, and want to know what the value of it is, there aren't a lot of great options currently at your disposal. You can go on to Zillow, where you will know the value of your home within 30% of what is accurate, or you can go to your local Realtor who will give you a more accurate value, but may or may not pester you about how this is a good time to sell and how you should obviously list your home with them. Listingbook can provide the same data the Realtor can without the unwanted sales pitch.

So, if you've read this far, you know that I obviously feel strongly about the product. It is free and a value-add, and all you have to provide is a name and email address. So if you would like this service, please contact me however you see fit and I will get you squared away.

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